Our History

E. Braun & Co. opened in Vienna in 1893, selling ready-to-wear clothing and fine linens. Gustav Oser, the founder’s grandson, moved to New York City in 1943 along with his mother, and together they opened a branch of E. Braun & Co. devoted almost exclusively to fine linens. In the decades that followed, Oser assembled linen treasures from around the world at a “jewel box” of a store on Madison Avenue.

Since 1988, new ownership has revived and revitalized this century-old firm. While cultivating the greatest respect — and understanding — of the classic styles that made the house a Madison Avenue landmark, E. Braun & Co. has also emerged as the premier source of distinctively contemporary linens and accessories. In the summer of 2009, E. Braun & Co. moved to a larger location on Park Avenue, conveniently close to the Decoration & Design Building, as well as the antique and furniture stores that populate the neighborhood. The expansive space showcases classic designs plus new, innovative, sophisticated styles. Custom creativity is the way E. Braun & Co. sets itself apart from other fine linen houses, and the Park Avenue store offers a welcoming environment for designers and clients to work on special projects, with ample room for laying out samples.

E. Braun & Co. seeks constantly to expand not only its selection of impeccably fine merchandise but also its range of equally impeccable services. That’s a commitment that will continue into the future, as E. Braun & Co. grows to meet the needs of its customers while always providing a carefully curated collection of the best offerings from the home textile and accessories markets.