Our History

History of E. Braun – Vienna

E. Braun & Co – Our History

E. Braun & Co. opened in Vienna in 1893, selling ready-to-wear clothing and fine linens. Gustav Oser, the founder’s grandson, moved to New York City in 1943 along with his mother, and together they opened a branch of E. Braun & Co. devoted almost exclusively to fine linens. In the decades that followed, Mr. Oser assembled linen treasures from around the world at a “jewel box” of a store on Madison Avenue.

Since 1988, new ownership has revived and revitalized this over a century-old firm. While cultivating the greatest respect and understanding of the classic styles that made the house a Madison Avenue landmark, E. Braun & Co. New York has emerged as the premier source for luxury linens and distinctive accessories. E. Braun & Co. is now located on Park Avenue conveniently close to the Decoration & Design Building as well as the antique and furniture stores that populate the neighborhood. In an expansive and elegant space that showcases a wide range of styles and designs, we offer a welcoming environment for clients and designers to work on special projects with ample room for laying out plans, fabrics, and samples.

E. Braun & Co. New York seeks constantly to expand not only its selection of impeccably fine merchandise but also its range of equally impeccable services. That’s a commitment that will carry into the future as E. Braun & Co. New York continues to grow and meet the needs of its customers while always providing a carefully curated collection of the best offerings from the home textile and accessories markets.